← Exemplars

Exemplar

Walter Cronkite

historical · read by 2 of 6 traditions

How each tradition reads them

  • widely attributed in brand-archetype literature

    'The most trusted man in America' — television's voice of shared national experience.

  • Riso & Hudson 1999

    Riso-Hudson exemplar; the Nine's impartial warmth as the country's shared evening voice.

Where they sit on the lenses

Stage

  • Pre-initiation
  • Striving
  • Liminal
  • Integrating
  • Integrated

Affect

  • Gut · Anger
  • Heart · Shame
  • Head · Fear
  • Eros · Desire

Stance

  • Toward
  • Against
  • Away

Cluster coalescence

The archetypal tags above resolve into 2 clusters. Each cluster reads the exemplar in its own vocabulary; where more than one cluster surfaces, the exemplar themself is holding a structural tension.

Also read in this register